What Can You Do With a Communications Arts Degree
A communications degree is a smashing way to set yourself for a career in fields ranging from media relations and journalism to marketing, corporate communications and many more. Past developing your power to clearly communicate information to colleagues, internal and external audiences, or the general public in a diversity of formats, yous can equip yourself with the skills to work in a huge range of career fields and job roles.
"Communications touches every field," said Karen Wilkinson, associate dean of liberal arts at Southern New Hampshire University (SNHU). "The ability to communicate effectively and efficiently with others is a coveted skill set in every workplace environment."
No affair what field y'all piece of work in, you'll take to communicate your knowledge and data to others. Near every business values employees who can:
- Communicate effectively in a diverseness of methods, including verbal and written communication and in impress and digital mediums.
- Contribute to projects as function of a team and use articulate communication to appoint and cooperate with colleagues and other partners.
- Develop professional person, interpersonal workplace relationships with junior staff, peers, managers and clients.
- Give face-to-face and virtual presentations to team members, senior leadership and outside stakeholders.
These skills are applicable across a broad range of industries and communication platforms, which are continually changing every bit applied science advances. Communications majors are in need correct at present equally employment in this field is projected to grow 14% from 2020 to 2030, co-ordinate to the Agency of Labor Statistics (BLS).
What Jobs Can You lot Get with a Communications Degree?
Because the skills you develop in a bachelor's in communication program are valuable in then many ways, at that place are a large number of fields you can observe yourself working in, Wilkinson said, including:
- Advertising and Marketing
- Brand Management
- Concern Communications
- Corporate Communications
- Government Relations
- Journalism
- Non-profits
- Other mass media professions
- Professional person Writing
- Public Relations
- Sales
- Social Media
- Training
Advice Major Jobs
Inside many of those professional person fields, there are besides dozens of job roles you may find yourself in thanks to your communication skills.
Social Media Strategist or Social Media Managing director
If in that location are businesses that don't use social media every bit part of their marketing and customer relations strategies, they are few and far between. As a social media strategist, y'all would likely be a member of a company'due south marketing team charged with developing strategies to develop and engage an audience interested in the company's products or services on a variety of platforms, such as Facebook, Twitter, Instagram and more than, according to Payscale.com. You could be involved in creating and developing marketing campaigns delivered on social media channels and using analytics to rails the effectiveness of those campaigns.
Social media strategists made an average salary of $53,290, co-ordinate to Payscale.
Equally a managing director of social media, you would exist a fellow member of a company's management team and piece of work with various departments across the business to build brand awareness and loyalty with a consequent message to potential and existing customers. Social media directors are too often tasked with developing a cohesive social media strategy, leading social media projects and upholding make standards on social media channels, and more.
Social media directors make an boilerplate salary of $75,288, according to Payscale.
Public Relations Specialist
A public relations specialist works to create a positive prototype in the public middle for the concern or organization they work for. They work with members of the media to provide information and access to executives, write press releases and advisories to publicize visitor events, offerings or other initiatives, and generally role as the communication span between internal organizational affairs and members of the public, from customers to reporters to investors. Public relations specialists made a median salary of $62,810 in 2020, and the field is expected to grow 11% through 2030, according to the U.Due south. Bureau of Labor Statistics.
Copywriter
Copywriters usually work at an advertising firm or as function of an in-house marketing team and are the professional communicators who write the words we all hear, meet and read on advertising of all kinds. From television receiver and radio commercials to billboards, brochures and web ads, a artistic copywriter wrote the promotional pitches driving sales across thousands of industries. Copywriters have to exist able to meet with outside partners and internal stakeholders to sympathize the aim of a marketing campaign and target audience and and so produce the pithy and informative phrases and taglines that inspire activity from consumers. Copywriters brand an average bacon of $53,227, according to Payscale.
Marketing Manager
Marketing managers - too as advert and promotions managers - take many of the aforementioned tasks, co-ordinate to BLS, including:
Marketing managers besides evaluate the need for a visitor'due south products and services and how the visitor compares to competitors. They also work with other departments - including sales and product development teams - to help maximize customer satisfaction.
Marketing managers made a median salary of $141,490 in 2020, and the field is expected to grow by 10% through 2030, faster than most other professions, according to BLS.
Journalist
Working as a announcer means communicating with the public daily. Whether you're interested in being an on-air or print reporter or working backside the scenes in traditional or online media, advice skills are vital, according to Monster.com. Reporters are expected to gather information about events happening in their community, interview sources and use their research skills to find new data and write or produce articles and broadcast stories for public consumption. Equally a reporter at a larger organization or paper or magazine, you lot may specialize in specific topics, such as breaking news, sports, politics or community characteristic stories.
Reporters, correspondents and broadcast news analysts fabricated a median salary of $49,300 in 2020 with a vi% job increase through 2030, according to BLS.
Homo Resource Specialist
While working equally a human resource specialist you are responsible for the communication within businesses and organizations from educating employees, developing training programs, recruiting and more than. Working as a human resource specialist ways you lot will use the advice skills learned in your major for public speaking and interviewing likewise as written skills for recruitment and employee manuals. You are responsible for facilitating and improving the communication throughout your organization to ensure goals and policies are understood.
A human being resource specialist's median salary is $63,490 in 2020 with a 10% chore increase through 2030, according to BLS.
Other chore roles that Wilkinson said are a good fit for communication majors include:
- Corporate Trainer
- Advertizement Executive
- Fundraising Manager
- Communication Managing director
- Customs Relations Specialist
- Internal Communication Manager
- Digital Media Specialist
- Company Spokesperson
- Brand Manager
Communications in Technical Fields
"Many students pair or infuse communication studies with their technical foundation so that they are ameliorate able to apply their liberal arts knowledge to extend their value within the gimmicky workplace," Wilkinson said. "This comprehensive knowledge adds to a candidate's marketability and to one's breadth of knowledge as employers are looking for candidates who offer an assortment of strong skill sets and stand out among a sea of candidates."
Communication Caste Skills
It tin be more challenging to define what you do in a advice major and the transferable skills you develop in a liberal arts major like communications compared to, for example, a degree in information engineering or accounting. Wilkinson said SNHU recently revamped its BA in Communication program and identified disquisitional skills students volition gain, including:
- Ability to deliver quality oral, written and visual communications
- Learn how to create messaging for target audiences
- Apply design principles and communication engineering to reach audiences and gauge the effectiveness of those letters
- Develop social media strategies to attain various audiences
- Employ leadership skills to effectively execute communication strategies
- Critically analyze and recommend strategies to shape communications for personal, group and organizational settings
- Evaluate, cull and use tools and engineering to nearly effectively communicate
- Evaluate and respond to complex problems related to designing and delivering communications
- Utilise professional and ethical and socially-sensitive communication practices
Is a Communications Major Right For Me?
While earning a communications degree can prepare you for a number of unlike career paths like media, journalism, HR and more. A communication major isn't the right fit for anybody but how do I know if a communication major is right for me?
Hither are a few things to consider:
- Do you similar to write?
- Practise y'all like talking with other people?
- Do y'all like public speaking?
- Practice you like to research and analyze data?
Ultimately there are many benefits of existence a communications major. From learning a broad ready of skills to teaching you how you lot'll connect your business with others, whether that exist employees or the general public.
Is a Communications Degree Worth Information technology? What Employers Actually Want
In a word, yes! Employers are on the spotter for employees with highly adult soft skills and are having trouble finding them. Inside College Ed reported, citing a survey by education technology company Cengage, that the nigh in-demand skill the 500 hiring managers, 150 HR professionals and ane,500 college students and graduates noted was listening skills, followed by attention to detail and effective communication.
A recent study by The Association of American Higher and Universities constitute that 54% of employers find it very important to be able to communicate through writing skills. Followed by the ability to analyze and translate data, work finer in teams and communicate through public speaking, according to Inside Higher Ed.
Communication is a fast-paced, e'er-changing environment. Equally communication is strongly interlaced with engineering science, it is constantly evolving," Wilkinson said. "This is what makes advice such an exciting field as the tools and platforms are consistently progressing and delivering new and innovative ways for us to attain and inform audiences on a global scale."
Joe Cote is a staff writer at Southern New Hampshire University. Follow him on Twitter @JoeCo2323.
Source: https://www.snhu.edu/about-us/newsroom/liberal-arts/what-to-do-with-a-communications-degree
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